The real estate and property market is nothing if not intensely competitive. And to stay ahead of the game, you will need some clever strategies and skills. In a world where 90% of buyers start their home search online, virtual home staging has huge potential to help realtors sell vacant homes. Fundamentally, it is a powerful marketing tool that has been found to drive results.
The goal of virtual staging is to give buyers the idea of how they can live there. All furniture used in virtually staged photos is true to scale which helps them visualize a room. It is a great, cost-effective way to bring warmth and style into an empty house.
How Virtual Staging Works
The process of virtual staging is faster and easier than physically staging a home. It uses computer technology to furnish and stage a photo of a vacant/semi-vacant room. Skilled designers add flooring, wall coloring, and other small fixtures to an unfinished home. This means you can advertise a home before it is fully complete.
Techniques are constantly evolving when it comes to 3D imagery, which enables designers to make rooms look even more realistic. In many cases, you can find it difficult to tell a virtually staged from a traditionally staged room.
Benefits of Using Virtual Staging
1. Visualization
Often times, it’s only after seeing photos online that a potential buyer gets in touch with an agent to set up a site visit. This is why first impressions are important. Virtual staging helps potential buyers visualize what each room of a home looks like with furniture and décor. It makes these home seekers feel as if the home if perfect for them. Essentially, more attractive homes encourage buyers to close a deal faster.
2. Cost-efficient
Virtual staging provides the opportunity to have appealing photos online without the hassle of physically staging a home. It brings the same advantages that physical staging does, but at a fraction of the cost. In fact, prices of virtual staging can be as little as 10 percent of the cost of traditional staging. It is significantly cheap that it is easy to get sellers to foot the bill.
3. Quick Turnaround
Realtors can save a lot of time and effort using virtual staging. Just think of the time it takes to hire a stager, get furniture in the home, and get everything photographed. Whereas if you choose to have a home virtually staged, you can have images delivered back to you in a couple of days — thus allowing you to get your property on the market fast.
4. Customizable for Your Audience
Another great benefit of virtual staging is that you can personalize the space depending of the style and preference of your target market. This technology allows you to make the home look rustic, contemporary, minimalist, or mid-century modern, you name it. When you know what style your audience wants, you can customize the space for them.
Most potential buyers are going to need more than an empty room to make a decision. By virtual staging the home and property, you can help them make a more informed decision. You want to show a buyer a home’s full potential and make them envision themselves living there. Ultimately, virtual staging is a great tool to get buyers in the door, so that you as the realtors can do the rest.
If you are ready to utilize 3D visualization for your business, contact us today.
